SkillHub

landing-page-roast

v1.0.1

Audit a landing page for clarity, trust, offer strength, and conversion friction; return prioritized fixes and copy rewrites.

Sourced from ClawHub, Authored by xammarie

Installation

Please help me install the skill `landing-page-roast` from SkillHub official store. npx skills add xammarie/landing-page-roast

Landing Page Roast

Use this skill to diagnose why a page is not converting and produce concrete fixes.

Inputs

  • Page URL or pasted page copy
  • Target audience
  • Primary conversion action
  • Price point / offer details

Audit dimensions

  1. Clarity above the fold
  2. Is the outcome obvious in 5 seconds?
  3. Audience fit
  4. Is it clear who this is for (and not for)?
  5. Offer strength
  6. Is the promise specific, measurable, believable?
  7. Trust layer
  8. social proof, proof artifacts, risk reversal
  9. Friction
  10. too many fields, weak CTA hierarchy, distractions
  11. Objection handling
  12. price/time/risk doubts addressed?

Output

  • Overall score (0–10)
  • Top 5 blockers (ranked by impact)
  • Quick wins (<30 min changes)
  • Structural rewrites (headline, subhead, CTA block)
  • 3 CTA variants
  • Optional A/B test matrix (what to test first)

Rewrite standards

  • Plain language
  • Specific outcomes over buzzwords
  • Fewer claims, more proof
  • Keep tone consistent with target audience

Example request

"Roast this AI automation service page for SMB owners and rewrite the hero + first CTA section to increase booked calls."