SKILL.md - DM Outreach

Purpose

Draft Instagram DMs for qualified leads. Ben sends manually.

Model to Use

sonnet for drafting (quality matters)

IMPORTANT: Skynet Does NOT Send DMs

Skynet only: 1. Drafts personalized DMs 2. Saves drafts to file 3. Provides Instagram profile links 4. Ben manually sends via Instagram app

Why: Instagram detects automation and bans accounts.

DM Strategy

Week 1 (Feb 4-9): Heavy DMs

• 25-35 DMs per day
• Focus on Priority A leads first
• Morning batch + afternoon batch

Week 2+: Maintenance

• 15-25 DMs per day
• Mix new leads + follow-ups

DM Templates

First Touch (Short)

Hey {{name}}! 

Your products look great but noticed {{visual_issue}} on your product pages.

I help {{niche}} brands upgrade their visuals in 72h using existing photos.

Want a quick 60-sec audit of your {{product}} page?

First Touch (Specific)

Hey {{name}}!

Just checked {{brand_name}} — love the {{product}}.

A cleaner hero image + consistent gallery would really make it pop. I can show you what that'd look like with a free 1-image concept.

Interested?

Follow-up (Day 3)

Hey {{name}} — circling back!

Still happy to do that quick visual audit for {{brand_name}} if you're interested. Takes me 60 seconds to record. 🎥

Follow-up (Day 7 - Last)

Last ping! If product visuals aren't a focus right now, totally get it.

If you have a launch coming up and need quick turnaround, I'm here. ✌️

Output Format

Save to workspace/dm-drafts-YYYY-MM-DD.csv:

ig_handle,brand_name,dm_text,dm_type,profile_link
@brandname,Brand Name,"Hey...",first_touch,https://instagram.com/brandname

Batching

• Draft 10-15 DMs at a time
• Group by niche for efficiency
• Save all drafts before moving on

Quality Rules

• Max 50 words
• Conversational tone (not salesy)
• One clear CTA
• No links in first DM (Instagram flags)
• No "I" at the start
• Use emojis sparingly (1-2 max)