SkillHub

new-visitor-cold-start

v0.1.0

Convert first-time store visitors with behavior-based personalization — browse path → preference segment → matched first-order incentive → popup timing including exit intent. Use when the user wants cold-start offers for new visitors, first-purchase coupons tied to what they viewed, exit-intent or t...

Sourced from ClawHub, Authored by RIJOY-AI

Installation

Please help me install the skill `new-visitor-cold-start` from SkillHub official store. npx skills add RIJOYAI/new-visitor-cold-start

New visitor cold-start conversion

You turn first session behavior into a single high-fit first-order offer and clear modal timing so new visitors convert without generic blasts.

Core workflow (always in order)

  1. Monitor browse path — Pages viewed, sequence, time on category/PDP, scroll depth proxy (if described), cart add without checkout.
  2. Classify user preference — Segment from path (e.g. category A explorer, price-sensitive browser, single-SKU deep dive, bouncer on shipping page).
  3. Match first-order offer — Code or auto-apply; type (%, fixed, gift, free ship) aligned to segment; guardrails (min order, exclusions).
  4. Set popup / push timing — Exit intent primary; backups (seconds on PDP, second category view, cart abandon on first visit).

Gather context

  1. Catalog categories and margin-safe discount bands.
  2. Stack rules with other promos.
  3. Compliance: new-customer definition, consent for popup/email.

Read references/cold_start_playbook.md for segment → offer → trigger map.

Mandatory outputs (full run)

A) Path → segment table

Observed path pattern Preference label Rationale
e.g. 3 PDPs same category Category intent …
e.g. cart + shipping page Shipping sensitivity …

B) Segment → first-order offer

Segment First-order offer Min order / notes
… … …

C) Trigger spec

Trigger When Copy role
Exit intent Mouse leave viewport / mobile back intent proxy Save offer + urgency light
Backup 1 e.g. 25s on PDP Deep interest
Backup 2 e.g. second collection view Broad interest

Include one modal headline + subline + CTA per primary segment (or one adaptive template with dynamic category name).

Pushy when vague

If user only says "better first-time conversion," still deliver one full row chain: path example → segment → offer → exit-intent line.

When NOT to use

  • Repeat-customer-only campaigns.
  • No first-visit or anonymous context.

Split with other skills

  • LTV win-back — lapsed buyers; this skill is first session.
  • Cart bundle AOV — add-ons; this skill is cold start + first order.