SkillHub

webflow-seo-geo

v1.0.0

End-to-end workflow for SEO/GEO content updates in Webflow: prioritize via GSC, draft/refresh content, create patch JSONs, update Webflow CMS via API, set images/alt/SEO, publish, and handle technical SEO fixes (canonical domain, redirects). Use for blog/service SEO refreshes and GEO/location page o...

Sourced from ClawHub, Authored by Jordan Chops

Installation

Please help me install the skill `webflow-seo-geo` from SkillHub official store. npx skills add jchopard69/webflow-seo-geo

Webflow SEO/GEO

Quick start (default workflow)

1) Prioritize: Use GSC exports + site plan docs. 2) Draft: Create/refresh copy (human tone, clear intent, strong CTA). Avoid AI-isms. 3) Patch JSON: Write Webflow item payloads in a local /out/ folder. 4) Publish via API: POST new items or PATCH existing items, then publish. 5) Images/alt/SEO: Set image-de-couverture, image---alt-text, meta description/title. 6) Tech checks: Canonical domain, redirects, sitemap status, GSC property.

Where to look first

  • Priority plan: your SEO plan doc
  • Daily log: your daily SEO log
  • Existing items: export from Webflow (/webflow_items/)
  • Patches: local /out/ folder

Webflow API (v2) — usage pattern

Use WEBFLOW_API_TOKEN env var. - Create item: POST /v2/collections/{collection_id}/items - Update item: PATCH /v2/collections/{collection_id}/items/{item_id} - Publish: POST /v2/collections/{collection_id}/items/publish with itemIds - List items: GET /v2/collections/{collection_id}/items (paginate)

Collection IDs - Replace with your collection IDs (from Webflow API)

Important fields - name, slug, contenu-de-l-article, seo---meta-description - image-de-couverture (object: fileId/url/alt) - image---alt-text - date-de-redaction, categorie

Content guidelines

  • Direct, concrete, actionable
  • One message per section
  • Use internal links to services and relevant blog posts
  • CTA at top or near end
  • FAQ with 3–5 short Q/A (adds CTR)

GEO / Local pages

  • Use clear city intent in title/meta
  • Add 2–3 local cues (address/city names) + local proof
  • Link to relevant service page

Technical SEO quick wins

Canonical domain (www vs non‑www)

  • Primary domain set in Webflow UI (not API)
  • Ensure non‑www is default → Webflow handles 301 + canonical

Sitemap

  • Must resolve on canonical domain: https://yourdomain.tld/sitemap.xml
  • Check robots.txt contains the sitemap URL

When to read references

  • Webflow API details → references/webflow_api.md
  • Copy/SEO patterns → references/seo_copy_patterns.md
  • Patch templates → references/patch_templates.md