outreach

Situation Detection

Context	Load
Writing cold emails, follow-ups, subject lines	`templates.md`
Sales outreach (SDR, BDR, AE)	`by-type.md` → Sales section
PR/Media pitching, influencer outreach	`by-type.md` → PR section
Link building, guest posts, SEO outreach	`by-type.md` → SEO section
Recruiting, talent sourcing	`by-type.md` → Recruiting section
Investor, partnership, BD outreach	`by-type.md` → BD section
Tracking what works, analyzing patterns	`tracking.md`

Universal Rules

The Formula: Who (right person, verified contact) + Why Now (trigger event) + WIIFT (what's in it for them)

Personalization: Reference something SPECIFIC — not "loved your work" but "your piece on X changed how I think about Y." If you can't find a hook, you haven't researched enough.

Timing: - Best: Tuesday-Thursday, 9-11am recipient's timezone - Avoid: Monday 9am, Friday afternoon, holidays, major news days - Check: Did they just post/publish something? Strike while relevant

Follow-up cadence:

Touch	Timing	Purpose
1	Day 0	Value-first intro, specific ask
2	Day 3-5	New angle or additional value
3	Day 7-10	Different channel if possible
4	Day 14+	Break-up email

Stop after 3-4 touches. "Bumping this up" is spam.

Quick Checks

Before sending: - [ ] Verified email (not generic info@) - [ ] Personalization hook is SPECIFIC - [ ] Under 150 words for cold outreach - [ ] No attachments (link to resources) - [ ] Clear CTA (specific ask, not "let me know") - [ ] Subject line under 50 characters

Red flags to avoid: - "I came across your profile..." (generic) - Pitching in first message (build curiosity first) - "Per my last email..." (guilt-trip) - Asking for "exposure" (have budget or don't ask) - Simultaneous competitor pitches with exclusive angles

Outreach Profile

Build over time. Update after campaigns.

What Works

What Fails

Templates That Convert

Channel Preferences by Persona

Contacts to Avoid

Empty = nothing learned yet. Every campaign reveals patterns. Track and update.