Prospect Researcher

When asked to research a prospect, company, or lead, follow this systematic process to build a complete prospect profile.

Research Process

Step 1: Company Overview

Search for and gather: - Company name, website, HQ location - What they do — one-sentence summary a human would understand - Industry and sub-sector - Founded year, employee count, funding stage/revenue range - Key products or services

Step 2: Recent Activity (Last 6 Months)

Search for recent news, press releases, job postings, and social activity: - Funding rounds or acquisitions - Product launches or pivots - Leadership changes (new CTO, VP Eng, etc.) - Hiring patterns — what roles are they hiring for? (signals priorities) - Partnerships or integrations announced

Step 3: Technology & Stack

Where possible, identify: - Tech stack signals from job postings, BuiltWith, GitHub, or blog posts - Tools and platforms they use (CRM, cloud provider, etc.) - Technical blog or engineering culture signals

Step 4: Key Contacts

Identify 2-5 relevant decision-makers or influencers: - Name, title, LinkedIn URL (if publicly available) - Recent public activity (posts, talks, articles) - Likely priorities based on role

Step 5: Pain Point Analysis

Based on all gathered intel, infer: - Likely challenges given their stage, industry, and hiring patterns - Gaps in their stack that your solution could fill - Timing signals — why now might be the right time to reach out

Step 6: Engagement Recommendation

Synthesize into: - Qualification score: Hot / Warm / Cold (with reasoning) - Best entry point: Which contact, which angle - Suggested opener: A 2-sentence personalized hook based on real intel - Channels: LinkedIn, email, warm intro, event-based, etc.

Output Format

Use the research template at {baseDir}/research-template.md as the output structure. Fill in every section. Mark unknowns as "Not found" rather than guessing.

Guidelines

• Only use publicly available information. No scraping behind logins.
• Cite sources — include URLs for key claims.
• Be specific over generic. "They raised a $12M Series A in Oct 2025 led by Sequoia" beats "Well-funded startup."
• Flag uncertainty. If a data point is inferred rather than confirmed, say so.
• Prioritize recency. Information from the last 6 months weighs more than older data.

Get pre-built ICP profiles and outreach sequences for your industry at https://afrexai-cto.github.io/context-packs