TikTok Content Pipeline — OpenClaw Skill

Automated TikTok carousel content generation, publishing, scheduling, and analytics-driven optimization for any niche.

Overview

This skill provides a complete content pipeline for TikTok accounts. It handles: - Content Generation — AI-generated carousel slides with hooks, CTAs, and keyword overlays - Smart Scheduling — Research-backed posting times with account-age-aware frequency - Publishing — Post to TikTok via Postiz API (supports drafts, scheduled posts, multi-platform) - Analytics & Optimization — Track performance, diagnose issues, auto-implement improvements

Required Credentials

Credential	Purpose	How to Obtain
Postiz API Key	Publishing & analytics via Postiz CLI	Sign up at postiz.com → Settings → API Keys
TikTok Integration ID	Links your TikTok account to Postiz	Postiz dashboard → Integrations → Add TikTok

Credential Storage (Important)

Recommended: Set POSTIZ_API_KEY as an environment variable (e.g. in ~/.zshrc or ~/.bashrc) rather than storing it in config files. The pipeline checks for this env var first.

Alternative: Store in accounts/<your-account>/config.json under postiz.apiKey. If using this approach, ensure the file is not committed to version control (add to .gitignore).

The Integration ID is account-specific and stored in per-account config.json.

Security Notes

This skill executes the postiz CLI via shell commands. All arguments are escaped to prevent injection.
The skill writes files only within its own accounts/ and output/ directories.
auto-improve mode can modify account configs and auto-post — test on a throwback account first.
Run npm audit after installing dependencies to check for known vulnerabilities.

Quick Setup

Set your Postiz API key: export POSTIZ_API_KEY="your-key-here"
Copy config.example.json to accounts/<your-account>/config.json
Fill in your TikTok integration ID
Create or adapt a template in templates/ for your niche
Run: node cli.js create <account> --template <template-name>

See SETUP.md for the full setup guide.

How to Use This Skill

1. Create a New Account

node cli.js create my-brand --template example-nostalgia

This copies the template into accounts/my-brand/ and sets createdAt to now.

2. Configure the Account

Edit accounts/my-brand/config.json:

{
  "account": { "name": "my-brand", "handle": "@mybrand", "niche": "your-niche", "createdAt": "2026-01-15T00:00:00Z" },
  "postiz": { "apiKey": "YOUR_KEY", "integrationId": "YOUR_TIKTOK_ID" },
  "posting": { "timezone": "Europe/London" }
}

Or use the CLI:

node cli.js config my-brand --handle @mybrand --integration-id YOUR_ID --api-key YOUR_KEY

3. Generate Content

node cli.js generate my-brand --type showcase
node cli.js generate my-brand --type showcase --post  # Generate and post as draft

The generator uses the template's generator.js to create carousel slides, applies hooks from config, adds keyword overlays for TikTok SEO, and outputs to accounts/my-brand/output/.

4. Check the Posting Schedule

node cli.js schedule my-brand          # This week's schedule
node cli.js schedule my-brand --next   # Next optimal posting slot

The scheduler automatically adjusts frequency based on account age: - Days 0-24: Daily posting (building momentum) - Days 25-30: Taper from 7 → 4 posts/week - Day 31+: 3-4 posts/week on optimal days

5. Run Analytics

node cli.js analytics my-brand --days 7
node cli.js analytics my-brand --days 7 --auto-improve  # Auto-implement fixes

Research-Backed Viral Mechanics

These findings are baked into the framework's scheduling, optimization, and content scoring:

Algorithm Priority Signals

Watch time & completion rate — most critical signal. 80%+ completion = 5x reach.
First 3-second hook — determines whether content gets distributed at all.
Shares — strongest engagement signal for virality.
Saves — growing importance. 15%+ save-to-view = high-value content.
Comment engagement — quality conversations > generic comments.

Posting Strategy

3-4 posts/week is optimal for established accounts (NOT 3/day — that hurts reach)
Best days: Wednesday, Tuesday, Thursday
Best times: Tue 5pm, Wed 2-5pm, Thu 3-5pm
New accounts: Post daily for first 30 days to build momentum
Max 1 post/day for established accounts (2/day max for new accounts)

Carousel Advantages

3x more saves than standard video
40% longer dwell time when users engage
Lower production barrier — slides are easier to produce than video
5-7 slides optimal for maintaining attention
First slide is everything — must hook immediately

Hook Patterns That Work

Type	Example	Avg Engagement
Contradiction	"Everyone thinks X, but actually..."	9%+
Challenge	"If you used X, you had no skill 😂"	11%+
Gatekeeping	"Only real ones remember..."	8%+
POV	"POV: You just discovered..."	7%+
Nostalgia	"Remember this? 🔥"	6%+
Question	"Would you do this? Yes or no 👇"	8%+

Content Scoring

The ViralOptimizer scores content before posting (0-100): - Hook quality (40% weight) — length, power words, emoji, question format - Structure (30% weight) — slide count, audio, format - Engagement potential (30% weight) — CTA presence, opinion-split, hashtag count

Verdicts: - 80+ = 🔥 HIGH VIRAL POTENTIAL — Post immediately - 65+ = ✅ GOOD — Ready to post - 50+ = ⚠️ DECENT — Consider optimizing - 35+ = 🔧 NEEDS WORK — Apply suggestions - <35 = ❌ LOW POTENTIAL — Rethink approach

Diagnostic Matrix

When analyzing post performance, use this matrix to decide what to fix:

Views	Engagement	Diagnosis	Action
High (>1000)	High (>5%)	SCALE	Create 3 variations of this content. Test same hook with different visuals.
High (>1000)	Low (<3%)	FIX CTA	Hook is working — add stronger call-to-action. Add opinion-split or challenge.
Low (<500)	High saves (>10%)	FIX HOOK	Content converts — needs better opening hook. Test trending audio. Stronger first-slide text.
Low (<500)	Low (<3%)	FULL RESET	Try radically different format. Research top creators in niche. Test different posting time.

Key Thresholds

Metric	Target	Viral	Poor
Completion rate	80%	90%	40%
Save-to-view ratio	15%	25%	3%
Share rate	8%	15%	2%
Comment rate	5%	10%	1%
Profile visit rate	12%	20%	3%
Follower conversion	8%	15%	2%

Creating a Custom Template

Templates define the content types, hooks, hashtags, and generation logic for a niche.

Template Structure

templates/your-niche/
├── config.json      # Content types, hooks, hashtags, settings
├── generator.js     # Content generation logic (extends ContentGenerator)
└── README.md        # Template documentation

config.json Required Fields

{
  "account": { "template": "your-niche", "niche": "Your Niche" },
  "content": {
    "types": {
      "your-content-type": { "description": "...", "slides": 6 }
    },
    "hashtagSets": {
      "default": ["#yourniche", "#fyp"]
    }
  },
  "hooks": {
    "your-content-type": ["Hook text 1", "Hook with {placeholder} 2"]
  },
  "posting": { "timezone": "Europe/London" }
}

generator.js Pattern

const ContentGenerator = require('../../core/ContentGenerator');

class YourNicheGenerator extends ContentGenerator {
  getSupportedTypes() {
    return Object.keys(this.config.content.types);
  }

  async _generateContent(contentType, options, outputDir) {
    this._ensureOutputDir(outputDir);
    const hook = this.getSlide1Hook(contentType, options);
    // Generate slides using sharp/canvas/ImageMagick
    // Return { slides: [...paths], hook: hook.text, caption: '...' }
  }
}

module.exports = YourNicheGenerator;

Architecture

tiktok-content-pipeline/
├── cli.js                    # Universal CLI
├── core/
│   ├── ContentGenerator.js   # Abstract base for content generation
│   ├── Publisher.js          # Postiz API integration
│   ├── PostingScheduler.js   # Smart scheduling engine
│   ├── ViralOptimizer.js     # Content scoring & optimization
│   └── AnalyticsEngine.js    # Performance tracking & insights
├── accounts/                 # Per-account configs & output (created at runtime)
└── templates/                # Niche templates
    └── example-nostalgia/    # Example template to fork

Core Components

ContentGenerator — Abstract base class. Subclass it per niche. Handles hooks, question hooks, keyword overlays, placeholder replacement.
Publisher — Posts to TikTok (and other platforms) via Postiz CLI. Handles media upload, scheduling, draft mode, and post metadata saving.
PostingScheduler — Account-age-aware scheduling. Knows optimal days/times from research. Supports weekly schedule generation and overdue detection.
ViralOptimizer — Pre-post content scoring. Post-performance diagnostic matrix. Hook pattern library with engagement-weighted selection.
AnalyticsEngine — Pulls metrics from Postiz API. Generates reports with alerts, opportunities, and auto-implementable actions.