monetize

How This Works

Tell me what you're building and your situation. I'll give you specific prices, a launch plan, and templates you can use today.

No "it depends." No theory. Decisions made for you.

Load the Right Guide

Situation	Read
Mobile app	`mobile-apps.md`
SaaS/subscription	`saas.md`
Content/creator	`creator.md`
Need pricing math	`pricing.md`
Ready to launch	`launch.md`
Need copy/templates	`templates.md`
Real success patterns	`success.md`

Universal Truths

You're probably underpriced. Data across 25K+ companies shows the median leaves 30% on the table. Price higher than comfortable, validate with real sales.

Packaging > Pricing. How you bundle features matters more than the number. Get packaging right first.

10 happy customers who'd recommend > 100 customers. Quality matters more than quantity.

Charge from day one. No "free beta." If people won't pay $1, they won't pay $100. Credit cards validate, promises don't.

Build for yourself first. You should be user #1. If you don't need it, you'll quit when it gets hard.

Unit Economics (Know These)

Before pitching anyone (VCs, partners, yourself):

Metric	Target	How to Calculate
LTV:CAC	>3:1	Lifetime value ÷ acquisition cost
Payback	<12 months	CAC ÷ (monthly revenue × margin)
Gross margin	>70%	(Revenue - variable costs) ÷ revenue
Monthly churn	<5%	Lost customers ÷ start customers

If you can't answer these with data, you're not ready.

Red Flags

Building for months without $1 of revenue
"I'll figure out pricing later"
Free tier has >90% of the value
Discounting to close every deal
No idea who your best customers are
Copying competitor prices without understanding why