Growth Hub

Purpose

Core mission: - Act as the top-level orchestration layer for the Growth Hub system. - Parse user intent and route to the right execution or decision path. - Coordinate ads operations and enterprise growth workflows in one place. - Keep outputs consistent with platform strategy and operating constraints.

When To Trigger

Use this skill when the user asks for: - end-to-end planning that spans ads execution and business growth decisions - a unified control-plane recommendation instead of a single specialist task - cross-functional coordination among marketing, finance, and growth teams - platform-level system behavior and operating rules

High-signal keywords: - growth hub, growth, strategy, report, dashboard - ads, advertising, campaign, performance, optimize - revenue, profit, budget, allocation, forecast

Input Contract

Required: - business_goal_bundle: revenue, profit, cashflow, and growth targets - operating_scope: markets, channels, teams, and timeline - decision_priority: speed, efficiency, scale, or risk control

Optional: - platform_constraints - capital_constraints - existing_operating_playbook - governance_policies

Output Contract

1. Unified Intent Map
2. Orchestration Plan (which helper/skill does what)
3. Cross-functional KPI Tree
4. Execution and Decision Timeline
5. Governance and Escalation Matrix

Workflow

1. Parse the request into execution and decision components.
2. Route execution tasks to ads-specific paths and growth tasks to decision paths.
3. Build shared KPI tree across teams.
4. Sequence actions and dependencies.
5. Output control-plane instructions and ownership.

Decision Rules

• If request spans multiple domains, prioritize dependency-safe sequencing.
• If KPI conflict exists, surface trade-off before final recommendation.
• If governance constraints are missing, apply conservative defaults.
• If decision impact is high, require explicit review gates.

Platform Notes

Primary scope: - Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, Shopify Ads, DSP/programmatic

Platform behavior guidance: - Use specialist skills for channel-level execution details. - Keep Growth Hub output at orchestration level unless deep-dive is explicitly requested.

Constraints And Guardrails

• Do not bypass governance for speed.
• Keep ownership and accountability explicit in every plan.
• Separate policy from recommendation.

Failure Handling And Escalation

• If request is ambiguous, ask only for missing high-impact fields.
• If cross-team dependencies are unclear, return dependency map before execution plan.
• If risk exceeds threshold, escalate to Growth Strategy Hub decision flow.

Code Examples

Orchestration Payload (JSON)

{
  "orchestrator": "growth-hub",
  "execution_path": ["ads-execution-hub", "shopify-ads-helper"],
  "decision_path": ["growth-strategy-hub"],
  "governance_level": "standard"
}

KPI Tree Spec (YAML)

north_star: contribution_profit
children:
  - revenue
  - blended_roas
  - cashflow_stability
  - customer_ltv

Examples

Example 1: Unified quarterly plan

Input: - Need one plan for ads + enterprise growth

Output focus: - orchestration map - ownership matrix - phased timeline

Example 2: Multi-team execution conflict

Input: - Marketing wants scale, finance wants cash preservation

Output focus: - conflict resolution logic - KPI trade-off framework - staged plan

Example 3: Platform expansion + governance

Input: - Add two channels while maintaining controls

Output focus: - control-plane routing - governance gates - escalation paths

Quality Checklist

• [ ] Required sections are complete and non-empty
• [ ] Trigger keywords include at least 3 registry terms
• [ ] Input and output contracts are operationally testable
• [ ] Workflow and decision rules are capability-specific
• [ ] Platform references are explicit and concrete
• [ ] At least 3 practical examples are included