SEO Research Master — Universal Keyword & Content Strategy

What This Skill Does

Guides you through a complete SEO research process using AI analysis. Identifies high-opportunity keywords, analyzes competitor positioning, and builds a prioritized content roadmap that drives organic traffic.

How to Use This Skill

Input format:

NICHE: [Your industry/specialty]
LOCATION: [City, Region, or "Global"]
MAIN SERVICES/PRODUCTS: [List 3-5 core offerings]
CURRENT WEBSITE: [URL if you have one, or "none"]
COMPETITORS: [2-3 competitor names or websites]
TARGET AUDIENCE: [Brief description]
GOAL: [Traffic / Leads / Brand awareness / Local visibility]

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Phase 1: Keyword Discovery

Seed Keyword Generation

Ask the AI to generate seed keywords using this prompt:

Generate 20 seed keywords for [NICHE] targeting [AUDIENCE] in [LOCATION].
Include: informational, commercial, navigational, and local keywords.
Format as a table with: keyword | intent | estimated monthly searches | competition level

Keyword Categories to Cover

Informational Keywords (blog content) - "How to [solve problem in your niche]" - "What is [your main service/product]" - "Why [common audience question]" - "[Topic] tips/guide/checklist"

Commercial Keywords (service/product pages) - "Best [your service] in [location]" - "[Your service] near me" - "[Your service] price/cost" - "Hire [your profession] [location]"

Comparison Keywords (captures buyers) - "[Your service] vs [alternative]" - "Is [your service] worth it" - "[Your service] pros and cons"

Local SEO Keywords (if location-based) - "[Service] [city name]" - "[Profession] [neighborhood]" - "Near me [service]"

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Phase 2: Keyword Prioritization Matrix

Score each keyword on these criteria:

Keyword	Monthly Volume	Difficulty (1-10)	Business Value	Priority Score
[Keyword]	[Est. volume]	[1-10]	[High/Med/Low]	[(Volume/Difficulty) × Value]

Priority Formula: - High priority = High volume + Low difficulty + High business value - Quick wins = Medium volume + Very low difficulty (new sites start here) - Long-term targets = High volume + High difficulty (build authority first)

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Phase 3: Competitor Analysis

Competitor Content Gap Analysis

For each competitor, identify:

COMPETITOR: [Name/URL]
Their top ranking keywords: [list]
Content they rank for that you don't: [gap list]
Content you rank for that they don't: [your advantage]
Their weak spots (thin content, poor UX, missing topics): [list]

Content Gap Opportunities

The AI will identify topics your competitors haven't covered well — these are your fastest path to ranking.

Prompt to use:

Analyze content gaps between [YOUR BRAND] and [COMPETITOR] in [NICHE].
List 10 topics that [COMPETITOR] ranks for but hasn't covered thoroughly.
These are opportunities to create better content and outrank them.

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Phase 4: SEO Content Roadmap

12-Month Content Plan Structure

Month 1-3: Foundation Focus on: Long-tail, low competition, high intent keywords - 4 blog posts targeting informational keywords - 2 service/product page optimizations - Google Business Profile optimization (if local)

Month 4-6: Authority Building Focus on: Mid-competition keywords in your core topics - 4 blog posts with internal linking to Month 1-3 content - 1 comprehensive guide (2000+ words, pillar content) - 2 local landing pages (if multi-location)

Month 7-12: Competitive Keywords Focus on: High-volume, competitive terms - Build on existing authority - Target competitor keywords with superior content - Begin link-building through guest posts/partnerships

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Phase 5: On-Page SEO Checklist

Apply to every piece of content:

Title Tag (50-60 characters)

• [ ] Primary keyword at the start
• [ ] Brand name at the end (optional for long keywords)
• [ ] Compelling for human readers, not just algorithms

Meta Description (150-160 characters)

• [ ] Includes primary keyword
• [ ] Clear value proposition
• [ ] Call-to-action ("Learn more", "Get a free quote", etc.)

Content Structure

• [ ] H1 contains primary keyword (only one H1 per page)
• [ ] H2s contain secondary/LSI keywords
• [ ] Primary keyword in first 100 words
• [ ] Keyword density: 1-2% (don't stuff)
• [ ] Internal links to 2-3 related pages on your site
• [ ] External links to 1-2 authoritative sources

Technical Basics

• [ ] URL slug contains primary keyword
• [ ] Image alt text describes the image + keyword where natural
• [ ] Page loads in under 3 seconds
• [ ] Mobile-friendly layout

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Phase 6: Local SEO Strategy (if location-based)

Google Business Profile Optimization

Must-have elements: 1. Business name exactly as registered 2. Consistent NAP (Name, Address, Phone) everywhere online 3. Primary category + 5 additional categories 4. 5+ photos updated monthly 5. Weekly Google Business posts 6. Respond to ALL reviews within 24 hours

Local Citation Building

Priority directories: - Google Business Profile (essential) - Yelp (high authority) - Industry-specific directories - Local chamber of commerce - Local news/blog mentions

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Tracking & Reporting Template

Monthly SEO Report

PERIOD: [Month/Year]
TOP 5 RANKING KEYWORDS: [list with position]
NEW KEYWORDS RANKING: [list]
ORGANIC TRAFFIC: [sessions this month vs last month]
TOP PERFORMING PAGES: [list with traffic]
NEXT MONTH FOCUS: [2-3 priority actions]

Tools to track for free: - Google Search Console (position tracking, click data) - Google Analytics 4 (traffic, behavior) - Google Business Profile Insights (local visibility)

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Use with ContentAI Suite

This skill works seamlessly with ContentAI Suite — a free multi-agent marketing platform. Enter your keywords and let AI generate all your SEO content automatically.

→ Try it free: https://contentai-suite.vercel.app