SWOT Analyzer

Run a structured SWOT analysis for any business, product, or strategic decision.

Trigger

User asks for a SWOT analysis, competitive assessment, or strategic evaluation.

Instructions

1. Gather context — Ask for (or infer from conversation):
2. Business/product name
3. Industry or market
4. Specific decision or initiative (optional)

5. Key competitors (optional)

6. Research — If web_search is available, look up:

7. Recent industry trends and market conditions
8. Competitor moves and positioning

9. Regulatory or macro factors

10. Build the SWOT matrix:

Strengths (Internal, Positive)

• What advantages does this business/product have?
• What do they do better than competitors?
• What unique resources or capabilities exist?

Weaknesses (Internal, Negative)

• Where are the gaps in capability or resources?
• What do competitors do better?
• What limitations exist (team, tech, capital)?

Opportunities (External, Positive)

• What market trends favor this business?
• What underserved segments or needs exist?
• What partnerships or channels are untapped?

Threats (External, Negative)

• What competitive pressures are increasing?
• What regulatory, economic, or tech shifts pose risk?

• What could disrupt the current model?

• Score each item — Rate impact (1-5) and likelihood (1-5). Calculate priority = impact × likelihood.

• Strategic recommendations:

• SO strategies (use Strengths to capture Opportunities)
• WO strategies (address Weaknesses to unlock Opportunities)
• ST strategies (use Strengths to mitigate Threats)

• WT strategies (address Weaknesses to reduce Threat exposure)

• Output format:

## SWOT Analysis: [Business/Product]

### Strengths
| # | Factor | Impact | Likelihood | Priority |
|---|--------|--------|------------|----------|
| 1 | ...    | 4      | 5          | 20       |

### Weaknesses
(same format)

### Opportunities
(same format)

### Threats
(same format)

### Strategic Moves
1. **[SO] ...** — leverage X strength to capture Y opportunity
2. **[WO] ...** — fix X weakness to unlock Y opportunity
3. **[ST] ...** — use X strength to defend against Y threat
4. **[WT] ...** — shore up X weakness before Y threat materializes

### Bottom Line
One paragraph: what's the single most important strategic move right now and why.

Tips

• Be specific, not generic. "Strong brand" is weak. "73% unaided brand recall in target demo" is strong.
• Challenge assumptions. If the user says "no weaknesses," push back.
• Prioritize ruthlessly. 3 high-priority items beat 15 medium ones.
• Time-bound where possible. "Opportunity window closes Q3 2026" is actionable.