meta-tags-optimizer-2
v0.1.0Use when the user asks to "optimize title tag", "write meta description", "improve CTR", "Open Graph tags", "social media preview", "my title tag needs work", "low click-through rate", "fix my meta tags", or "OG tags not showing". Creates and optimizes meta tags including title tags, meta descriptio...
Installation
Meta Tags Optimizer
SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all:
npx skills add aaron-he-zhu/seo-geo-claude-skills
Browse all 20 skills
**Research** · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis **Build** · seo-content-writer · geo-content-optimizer · **meta-tags-optimizer** · schema-markup-generator **Optimize** · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher **Monitor** · rank-tracker · backlink-analyzer · performance-reporter · alert-manager **Cross-cutting** · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-managementThis skill creates compelling, optimized meta tags that improve click-through rates from search results and enhance social media sharing. It covers title tags, meta descriptions, and social meta tags.
When to Use This Skill
- Creating meta tags for new pages
- Optimizing existing meta tags for better CTR
- Preparing pages for social media sharing
- Fixing duplicate or missing meta tags
- A/B testing title and description variations
- Optimizing for specific SERP features
- Creating meta tags for different page types
What This Skill Does
- Title Tag Creation: Writes compelling, keyword-optimized titles
- Meta Description Writing: Creates click-worthy descriptions
- Open Graph Optimization: Prepares pages for social sharing
- Twitter Card Setup: Optimizes Twitter-specific meta tags
- CTR Analysis: Suggests improvements for better click rates
- Character Counting: Ensures proper length for SERP display
- A/B Test Suggestions: Provides variations for testing
How to Use
Create Meta Tags
Create meta tags for a page about [topic] targeting [keyword]
Write title and meta description for this content: [content/URL]
Optimize Existing Tags
Improve these meta tags for better CTR: [current tags]
Social Media Tags
Create Open Graph and Twitter card tags for [page/URL]
Data Sources
See CONNECTORS.md for tool category placeholders.
With ~~search console + ~~SEO tool connected: Automatically pull current meta tags, CTR data by query, competitor title/description patterns, SERP preview data, and impression/click metrics to identify optimization opportunities.
With manual data only: Ask the user to provide: 1. Current title and meta description (if optimizing existing) 2. Target primary keyword and 2-3 secondary keywords 3. Page URL and main content/value proposition 4. Competitor URLs or examples of well-performing titles in the SERP
Proceed with the full workflow using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
Instructions
When a user requests meta tag optimization:
- Gather Page Information
```markdown ### Page Analysis
Page URL: [URL] Page Type: [blog/product/landing/service/homepage] Primary Keyword: [keyword] Secondary Keywords: [keywords] Target Audience: [audience] Primary CTA: [action you want users to take] Unique Value Prop: [what makes this page special] ```
- Create Optimized Title Tag
```markdown ### Title Tag Optimization
Requirements: - Length: 50-60 characters (displays fully in SERP) - Include primary keyword (preferably near front) - Make it compelling and click-worthy - Match search intent - Include brand name if appropriate
Title Tag Formula Options:
-
Keyword | Benefit | Brand "[Primary Keyword]: [Benefit] | [Brand Name]"
-
Number + Keyword + Promise "[Number] [Keyword] That [Promise/Result]"
-
How-to Format "How to [Keyword]: [Benefit/Result]"
-
Question Format "What is [Keyword]? [Brief Answer/Hook]"
-
Year + Keyword "[Keyword] in [Year]: [Hook/Update]"
Generated Title Options:
| Option | Title | Length | Power Words | Keyword Position |
|---|---|---|---|---|
| 1 | [Title] | [X] chars | [words] | [Front/Middle] |
| 2 | [Title] | [X] chars | [words] | [Front/Middle] |
| 3 | [Title] | [X] chars | [words] | [Front/Middle] |
Recommended: Option [X] Reasoning: [Why this option is best]
Title Tag Code:
html
<title>[Selected Title]</title>
```
- Write Meta Description
```markdown ### Meta Description Optimization
Requirements: - Length: 150-160 characters (displays fully in SERP) - Include primary keyword naturally - Include clear call-to-action - Match page content accurately - Create urgency or curiosity - Avoid duplicate descriptions
Meta Description Formula:
[What the page offers] + [Benefit to user] + [Call-to-action]
Power Elements to Include: - Numbers and statistics - Current year - Emotional triggers - Action verbs - Unique value proposition
Generated Description Options:
| Option | Description | Length | CTA | Emotional Trigger |
|---|---|---|---|---|
| 1 | [Description] | [X] chars | [CTA] | [Trigger] |
| 2 | [Description] | [X] chars | [CTA] | [Trigger] |
| 3 | [Description] | [X] chars | [CTA] | [Trigger] |
Recommended: Option [X] Reasoning: [Why this option is best]
Meta Description Code:
html
<meta name="description" content="[Selected Description]">
```
- Create Open Graph Tags
```markdown ### Open Graph Tags (Facebook, LinkedIn, etc.)
Required OG Tags:
```html
```
OG Type Selection Guide:
| Page Type | og:type |
|---|---|
| Blog post | article |
| Homepage | website |
| Product | product |
| Video | video.other |
| Profile | profile |
OG Title Considerations: - Can be different from title tag - Optimize for social sharing context - More conversational tone acceptable - Up to 60 characters ideal
OG Description Considerations: - Can be longer than meta description (up to 200 chars) - Focus on shareability - What would make someone click when shared?
OG Image Requirements: - Recommended size: 1200x630 pixels - Minimum size: 600x315 pixels - Format: JPG or PNG - Keep text to less than 20% of image - Include branding subtly ```
- Create Twitter Card Tags
```markdown ### Twitter Card Tags
Card Type Selection:
| Card Type | Best For | Image Size |
|---|---|---|
| summary | Articles, blogs | 144x144 min |
| summary_large_image | Visual content | 300x157 min |
| player | Video/audio | 640x360 min |
| app | Mobile apps | 800x418 |
Twitter Card Code:
```html
```
Twitter-Specific Considerations: - Shorter titles work better (under 70 chars) - Include @mentions if relevant - Hashtag-relevant terms can help discovery - Test with Twitter Card Validator ```
- Additional Meta Tags
```markdown ### Additional Recommended Meta Tags
Canonical URL (Prevent duplicates):
html
<link rel="canonical" href="[Preferred URL]">
Robots Tag (Indexing control):
html
<meta name="robots" content="index, follow">
Viewport (Mobile optimization):
html
<meta name="viewport" content="width=device-width, initial-scale=1">
Author (For articles):
html
<meta name="author" content="[Author Name]">
Language:
```html
```
**Article-Specific** (For blog posts):
```html
```
```
7. **Generate Complete Meta Tag Block**
```markdown
## Complete Meta Tags
Copy and paste this complete meta tag block:
```html
## Meta Tags: How to Start a Podcast ([current year])
### Title Tag
```html
<title>How to Start a Podcast in [current year]: Complete Beginner's Guide</title>
**Length**: ~55 characters ✅
**Keyword**: "how to start a podcast" at front ✅
**Power Words**: "Complete", "Beginner's" ✅
### Meta Description
<meta name="description" content="Learn how to start a podcast in [current year] with our step-by-step guide. Covers equipment, hosting, recording, and launching your first episode. Start podcasting today!">
**Length**: ~163 characters ✅
**Keyword**: Included naturally ✅
**CTA**: "Start podcasting today!" ✅
### Complete Meta Tag Block
<!-- Primary Meta Tags -->
<title>How to Start a Podcast in [current year]: Complete Beginner's Guide</title>
<meta name="description" content="Learn how to start a podcast in [current year] with our step-by-step guide. Covers equipment, hosting, recording, and launching your first episode. Start podcasting today!">
<link rel="canonical" href="https://yoursite.com/how-to-start-a-podcast/">
<!-- Open Graph / Facebook -->
<meta property="og:type" content="article">
<meta property="og:url" content="https://yoursite.com/how-to-start-a-podcast/">
<meta property="og:title" content="How to Start a Podcast in [current year] (Complete Guide)">
<meta property="og:description" content="Everything you need to launch your podcast: equipment recommendations, hosting platforms, recording tips, and step-by-step launch checklist. No experience required.">
<meta property="og:image" content="https://yoursite.com/images/podcast-guide.jpg">
<meta property="og:site_name" content="Your Site Name">
<!-- Twitter -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="How to Start a Podcast in [current year]">
<meta name="twitter:description" content="Complete beginner's guide to launching your podcast. Equipment, hosting, recording, and more.">
<meta name="twitter:image" content="https://yoursite.com/images/podcast-guide.jpg">
<meta name="twitter:site" content="@YourHandle">
<!-- Article Tags -->
<meta property="article:published_time" content="[YYYY-MM-DD]T08:00:00+00:00">
<meta property="article:author" content="https://yoursite.com/author/name">
<meta property="article:section" content="Podcasting">
<meta property="article:tag" content="podcasting">
<meta property="article:tag" content="content creation">
### A/B Test Variations
**Title Variation B**:
"Start a Podcast in [current year]: Step-by-Step Guide (+ Free Checklist)"
**Title Variation C**:
"How to Start a Podcast: [current year] Guide [Equipment + Software + Tips]"
**Description Variation B**:
"Want to start a podcast in [current year]? This guide covers everything: equipment ($100 budget option), best hosting platforms, recording tips, and how to get your first 1,000 listeners."
## Page-Type Templates
### Homepage
```html
<title>[Brand Name] - [Primary Value Proposition]</title>
<meta name="description" content="[Brand] helps [audience] [achieve goal]. [Key feature/benefit]. [CTA]">
### Product Page
<title>[Product Name] - [Key Benefit] | [Brand]</title>
<meta name="description" content="[Product] [key features]. [Price/offer if applicable]. [Social proof]. [CTA]">
### Blog Post
<title>[How to/What is/Number] [Keyword] [Benefit/Year]</title>
<meta name="description" content="[What they'll learn]. [Key points covered]. [CTA]">
### Service Page
<title>[Service] in [Location] - [Brand] | [Differentiator]</title>
<meta name="description" content="[Service description]. [Experience/credentials]. [Key benefit]. [CTA]">
## Tips for Success
1. **Front-load keywords** - Put important terms at the beginning
2. **Match intent** - Description should preview what page delivers
3. **Be specific** - Vague descriptions get ignored
4. **Test variations** - Small changes can significantly impact CTR
5. **Update regularly** - Add current year, refresh messaging
6. **Check competitors** - See what's working in your SERP
## Title Tag Formula Patterns
### Proven Title Formulas
| Formula | Template | Example | Best For |
|---------|----------|---------|---------|
| How-To | How to [Achieve Result] ([Year]) | How to Improve SEO Rankings (2026) | Informational guides |
| Number List | [Number] [Adjective] [Topic] for [Audience] | 15 Proven SEO Strategies for E-commerce | Listicles |
| Question | [Question]? Here's [Answer Preview] | What Is Technical SEO? Complete Guide | Definition content |
| Comparison | [Option A] vs [Option B]: [Differentiator] | Ahrefs vs SEMrush: Which SEO Tool Wins? | Comparison pages |
| Year-Based | Best [Topic] in [Year] ([Tested/Ranked]) | Best SEO Tools in 2026 (Expert Tested) | Evergreen + fresh |
| Benefit-Driven | [Benefit]: [How to Achieve It] | Rank #1 on Google: 10-Step SEO Checklist | High-CTR pages |
| Parenthetical | [Topic] ([Modifier]) | Link Building Guide (With Templates) | Adding value signal |
| Negative | [Number] [Topic] Mistakes [Consequence] | 7 SEO Mistakes That Kill Your Rankings | Problem-awareness content |
### Title Tag Power Words
| Category | Power Words | Use Sparingly |
|----------|-----------|---------------|
| Urgency | Now, Today, Quick, Fast, Instant, 2026 | Don't overuse; pair with substance |
| Value | Free, Proven, Complete, Essential, Ultimate | Avoid hyperbole without backing |
| Specificity | [Exact number], Step-by-Step, Checklist, Template | More specific = more clicks |
| Curiosity | Secret, Little-Known, Surprising, Actually | Must deliver on the promise |
| Authority | Expert, Research-Backed, Data-Driven, Tested | Only use when genuinely expert content |
| Emotional | Best, Worst, Mistakes, Warning, Powerful | Balance emotion with credibility |
### Title Tag Length Optimization
| Length Range | SERP Behavior | Recommendation |
|-------------|--------------|----------------|
| <30 characters | May appear thin | Expand with modifier or brand |
| 30-50 characters | Fully displayed on all devices | Ideal for mobile-first |
| 50-60 characters | Full display on desktop, may truncate mobile | Sweet spot for desktop |
| 60-65 characters | Truncated on some devices | Front-load keywords |
| >65 characters | Truncated everywhere | Avoid — key info gets cut |
## Meta Description Copywriting Frameworks
### AIDA Framework
| Element | What It Does | Example |
|---------|-------------|---------|
| **A**ttention | Hook with a bold claim or question | "Want to double your organic traffic?" |
| **I**nterest | Build relevance | "This guide covers 15 proven strategies..." |
| **D**esire | Show benefit | "...used by top-ranking sites to increase traffic by 200%." |
| **A**ction | CTA | "Read the full guide now." |
**Full Example**: "Want to double your organic traffic? This guide covers 15 proven SEO strategies used by top-ranking sites to increase traffic by 200%. Read the full guide now." (158 chars)
### PAS Framework
| Element | What It Does | Example |
|---------|-------------|---------|
| **P**roblem | Identify pain point | "Struggling to rank on Google?" |
| **A**gitate | Amplify the problem | "Most SEO guides are outdated and miss key ranking factors." |
| **S**olution | Offer the solution | "Our 2026 guide covers what actually works. Read now." |
### Benefit-Proof-CTA Framework
| Element | Example |
|---------|---------|
| Benefit | "Learn the exact SEO process that grew our traffic 5x" |
| Proof | "— with real data from 200+ audits." |
| CTA | "Get the free checklist." |
## CTR Optimization Data
### Factors That Increase Organic CTR
| Factor | CTR Impact | Implementation |
|--------|-----------|----------------|
| Number in title | +20-30% | "7 Ways", "15 Tips", "2026" |
| Question in title | +14% | Start with How, What, Why |
| Emotional words | +7% | "Proven", "Essential", "Mistake" |
| Brackets/parentheses | +38% | "[Guide]", "(With Examples)" |
| Current year | +10-15% | "Best SEO Tools 2026" |
| Power words | +12% | See Power Words table above |
| Match search intent | +15-25% | Align title with SERP expectations |
| Rich results (schema) | +30% | FAQ, HowTo, Review stars |
## Open Graph Best Practices by Platform
### Platform-Specific OG Optimization
| Platform | Image Size | Title Length | Description Length | Special Tags |
|----------|-----------|-------------|-------------------|-------------|
| Facebook | 1200x630px | 40-60 chars | 125-155 chars | og:type, og:locale |
| Twitter/X | 1200x600px | 70 chars max | 200 chars | twitter:card, twitter:site |
| LinkedIn | 1200x627px | 70 chars | 150 chars | Standard OG tags |
| Pinterest | 1000x1500px (2:3) | 100 chars | 500 chars | og:type=article preferred |
| Slack | 500x500px min | Full title | First ~300 chars | Standard OG tags |
### OG Tag Checklist
| Tag | Required? | Notes |
|-----|----------|-------|
| og:title | Yes | Can differ from HTML title; optimize for social sharing |
| og:description | Yes | Social-optimized; can differ from meta description |
| og:image | Yes | Must be absolute URL; minimum 200x200px, ideal 1200x630px |
| og:url | Yes | Canonical URL |
| og:type | Yes | "website" for homepage, "article" for blog posts |
| og:site_name | Recommended | Your brand name |
| og:locale | Recommended | e.g., "en_US" |
| twitter:card | Recommended | "summary_large_image" for articles |
| twitter:site | Recommended | @yourbrand |
## Reference Materials
- Meta Tag Formulas — Proven title and description formulas with templates, power words, and CTR data
## Related Skills
- seo-content-writer — Create content for meta tags
- schema-markup-generator — Add structured data
- on-page-seo-auditor — Audit all meta tags
- serp-analysis — Analyze competitor meta tags
- geo-content-optimizer — GEO optimization complements meta tag improvements
- content-quality-auditor — Full CORE-EEAT audit includes C01/C02 items that meta tags address