social-media-content-calendar

Generate complete content calendars with platform-adapted posts, hashtag research, image prompts, and scheduling — exportable to Buffer, Hootsuite, or Later.

How to Use

/social-media-content-calendar "Vegan bakery in Austin" "instagram,tiktok" "4 weeks"
/social-media-content-calendar "B2B SaaS startup" "linkedin,twitter" "2 weeks"
/social-media-content-calendar "Personal fitness coach" "instagram,youtube,tiktok" "1 month"

$ARGUMENTS[0] = Brand/niche description
$ARGUMENTS[1] = Platforms (comma-separated): instagram, twitter, linkedin, tiktok, facebook, youtube, threads
$ARGUMENTS[2] = Timeframe (default: 4 weeks)

Calendar Generation Process

Step 1: Brand & Audience Analysis

From the brief, establish: - Brand voice: Professional, casual, witty, inspirational, educational - Target audience: Demographics, interests, pain points - Content pillars (3-5 themes that all content maps to): - Example for fitness coach: Workouts, Nutrition, Motivation, Client Results, Behind the Scenes - Competitor reference: What type of content works in this niche?

Step 2: Platform Strategy

Set posting frequency and content types per platform:

Platform	Posts/Week	Best Content Types	Best Times
Instagram	4-5 feed + 5-7 stories	Reels, carousels, single image	Tue-Fri 10am-2pm
TikTok	5-7	Short video (15-60s), trends	Tue-Thu 7-9pm
LinkedIn	3-4	Text posts, carousels, articles	Tue-Thu 8-10am
Twitter/X	5-7	Threads, hot takes, engagement	Mon-Fri 8-10am, 12-1pm
Facebook	3-4	Video, links, community posts	Wed-Fri 1-4pm
YouTube	1-2	Long-form, Shorts	Thu-Sat 2-4pm
Threads	4-5	Conversational, opinion, tips	Similar to Instagram

Step 3: Content Mix

Apply the content mix ratio:

Content Type	Percentage	Purpose
Educational	40%	Teach, tips, how-to, tutorials
Engaging	25%	Questions, polls, opinions, trends
Promotional	20%	Products, services, offers, CTAs
Personal/BTS	15%	Behind the scenes, story, culture

Step 4: Generate the Calendar

For each post, generate:

date: "2026-02-17"
day: "Monday"
platform: "instagram"
content_type: "reel"
content_pillar: "Workouts"
mix_category: "Educational"

caption: |
  Full caption text here.

  Include line breaks for readability.

  End with a CTA (save, share, comment, link in bio).

hashtags:
  primary: ["#fitness", "#homeworkout"]  # 3-5 high-volume
  secondary: ["#fitnesstips", "#workoutmotivation"]  # 3-5 medium
  niche: ["#austinfitness", "#veganfitness"]  # 3-5 low-competition

image_prompt: "Description for AI image generation or photographer brief"
alt_text: "Accessible image description for screen readers"
cta: "Save this for your next workout"
notes: "Any additional context for the social media manager"

Step 5: Platform Adaptations

Adapt EVERY post for its target platform:

Instagram: - Caption: Up to 2,200 chars, but front-load first 125 chars (preview cutoff) - Hashtags: 20-30 in first comment (not caption) - Reels: Include hook in first 3 seconds description - Carousels: List slide-by-slide content

TikTok: - Caption: Max 300 chars - Hashtags: 3-5 only - Include: Hook, trending sound suggestion, video structure outline - Focus on first 1-3 seconds hook

LinkedIn: - No hashtags in body, 3-5 at the bottom - First line is the hook (shows before "see more") - Professional tone, data-driven - Use line breaks aggressively (one sentence per line)

Twitter/X: - 280 chars max per tweet - Threads: Number each tweet, hook in tweet 1 - No hashtags in body (1-2 max if any) - Engagement hooks: questions, polls, hot takes

Facebook: - Longer posts OK (1-2 paragraphs) - Questions drive comments - Link posts: compelling description above the link - 1-3 hashtags max

Step 6: Output Format

Generate files in output/content-calendar/:

output/content-calendar/
  calendar-overview.md          # Strategy summary, pillars, mix ratios
  week-1.md                     # All posts for week 1
  week-2.md                     # All posts for week 2
  ...
  calendar-export.csv           # Import-ready for Buffer/Hootsuite/Later
  hashtag-library.md            # All researched hashtags by category
  image-prompts.md              # All image/video descriptions consolidated

CSV Export Format (Buffer/Hootsuite compatible):

Date,Time,Platform,Content,Hashtags,Image Description,Link
2026-02-17,10:00,instagram,"Caption text here","#tag1 #tag2","Image description",""

Step 7: Hashtag Research

For the niche, build a hashtag library:

## Hashtag Library: [Niche]

### High Volume (500K+ posts) — Use 3-5 per post
#fitness #workout #healthylifestyle ...

### Medium Volume (50K-500K) — Use 3-5 per post
#fitnesstips #homeworkoutroutine ...

### Low Competition / Niche (under 50K) — Use 3-5 per post
#austinfitcoach #veganathlete ...

### Branded (create for client)
#[brandname] #[brandname]tips #[brandname]community

### Trending (rotate weekly)
[Research current trending hashtags in niche]

Quality Checks

[ ] Every post has platform-appropriate character count
[ ] Content mix follows the 40/25/20/15 ratio across the calendar
[ ] All content pillars are represented each week
[ ] No two consecutive posts are the same content type
[ ] Hashtags are varied (not the same set every post)
[ ] Every post has a CTA
[ ] Weekend posts are lighter/more personal
[ ] CSV export is properly formatted for import
[ ] Image prompts are specific enough to produce consistent visuals