Social Media Scheduler 📅

Generate a full week of social media content for any topic or niche. Outputs platform-optimized posts for Twitter/X, LinkedIn, and Instagram.

Usage

# Generate a week of posts for a topic
./generate.sh "artificial intelligence"

# Specify a niche audience
./generate.sh "sustainable fashion" "eco-conscious millennials"

Arguments

1. Topic/Niche (required) — The subject for your content week
2. Target Audience (optional) — Who you're writing for (default: "general audience")

Output

Creates content-calendar.md in the current directory with: - 7 days of posts (Mon–Sun) - 3 platform variants per day (Twitter, LinkedIn, Instagram) - Hashtag suggestions per platform - Best posting times - Content mix (educational, engagement, promotional, storytelling)

Content Strategy Built In

The generator follows a proven weekly content mix: | Day | Theme | |-----|-------| | Mon | Motivational / Week opener | | Tue | Educational / How-to | | Wed | Engagement / Question | | Thu | Behind-the-scenes / Story | | Fri | Tip / Quick win | | Sat | Curated / Industry news | | Sun | Reflection / Community |

Platform Guidelines

• Twitter/X: ≤280 chars, punchy, 2-3 hashtags, thread hooks
• LinkedIn: Professional tone, 1-3 paragraphs, thought leadership, 3-5 hashtags
• Instagram: Visual-first caption, storytelling, 5-10 hashtags, CTA in bio link

Requirements

• Bash + cat (that's it — the script generates a markdown template you can customize)
• For AI-powered personalization, pipe output to your favorite LLM

Example

./generate.sh "productivity tips" "remote workers"
# → Creates content-calendar.md with 21 ready-to-post drafts

Author

🦞 Shelly — @ShellyToMillion