SkillHub

wechat-content-creator

v1.0.0

Create high-quality WeChat public account articles with high eCPM. Use when writing WeChat articles, optimizing titles, selecting topics, or improving content quality. Covers 8 golden opening templates, SCQA structure, long-tail keyword integration, high-value niches like legal, finance, career, and...

Sourced from ClawHub, Authored by bbintom123321-lab

Installation

Please help me install the skill `wechat-content-creator` from SkillHub official store. npx skills add bbintom123321-lab/wechat-content-creator

WeChat Content Creator

Create high-quality, high-eCPM WeChat public account articles that drive engagement and revenue.

Core Principles

High-Value Niches Only (高单价领域)

Focus exclusively on these high-CPM niches: - Legal rights (法律维权): Labor law, consumer rights, contract disputes - Finance/Investment (理财投资): Savings, investing, financial planning - Career development (职场提升): Workplace skills, salary negotiation, career growth - Car ownership (汽车使用): Maintenance, buying guides, usage tips

Avoid: Politics, entertainment, social unrest, sensitive topics

Topic Selection Formula

Article Topic = Long-tail Keyword + Current Hot Topic

Example: - Keyword: "周末加班几倍工资" - Hot topic: Labor rights awareness - Article: "劳动仲裁员透露：这类加班费纠纷公司必输，但90%的人没去要"

Writing Standards

Article Specifications

Element Standard
Word count 1100-1300 characters
Structure SCQA + Emotional progression
Paragraphs 1-3 lines (mobile-friendly)
Subheadings Scenario-based, no "一/二/三"
Ad slots 30% and 70% positions
Ending Interactive question + Compliance statement

8 Golden Opening Templates (8大黄金开头)

  1. Pain Point Hook (痛点描述)
  2. "你是不是也以为..."

  3. Example: "你是不是也以为，年假只有干满一年才能休？"

  4. Story Hook (故事描写)

  5. Specific person + scenario

  6. Example: "工作5年才懂：年假根本不是按入职算的"

  7. Cognitive Dissonance (颠覆认知)

  8. Challenge common beliefs

  9. Example: "月薪5000存不下钱，真的不是因为你赚得少"

  10. Scene Setting (场景演绎)

  11. Specific situation entry

  12. Example: "工资到账第一件事做对了，一年多存2万"

  13. Data Impact (数据冲击)

  14. Shocking statistics

  15. Example: "90%的人加班费都算错了"

  16. Personal Experience (个人经历)

  17. "I discovered after X years..."

  18. Example: "我算了3遍才发现公司少给了一半"

  19. Suspense Question (悬念提问)

  20. Curiosity-inducing question

  21. Example: "劳动仲裁员透露：这类加班费纠纷公司必输，但90%的人没去要"

  22. Contrast (对比反差)

  23. Before/after comparison
  24. Example: "月薪5000和月薪30000，储蓄率差距不到1%"

Title Formula

Title = Pain Point/Hook + Specific Number + Benefit/Curiosity

High-performing title patterns: - "X%的人[action]错了，[consequence]" - "[Authority]透露：[insider knowledge]" - "[Action]做对了，[benefit]" - "[Common misconception]？[reality]"

Elements to include: - Specific numbers (90%, 5 days, 20,000) - Pain points (白白少休、没去要) - Authority (央行数据显示、劳动仲裁员透露) - Clear benefits (一年多存2万)

Content Requirements

Real Data Only

Prohibited: - Fictional cases ("我朋友小张") - Fabricated policies ("2026年新规定") - Made-up statistics

Required sources: - Government documents (《职工带薪年休假条例》) - Industry reports (央行城镇储户调查报告) - Official statistics (劳动仲裁委数据) - Authoritative research (《中国居民储蓄行为研究报告》)

Long-tail Keyword Integration

Characteristics: - ≥7 Chinese characters - Question-based (怎么/如何/怎么办) - Natural placement (not forced)

Keyword categories:

Career/Legal: - 年假怎么算、试用期有年假吗 - 周末加班几倍工资、加班费怎么计算 - 劳动仲裁流程、加班费证据、离职补偿

Finance: - 365天存钱法、52周存钱法 - 拿铁因子是什么、货币基金怎么买 - 指数基金定投、副业技能学习 - 工资理财方法、月光族存钱

Car: - 新车磨合期注意事项 - 汽车保养周期表、油耗怎么算 - 车险怎么买划算、二手车检测

Article Structure (SCQA)

S - Situation (情境) - Set the scene with relatable context - Use data or common experience

C - Conflict (冲突) - Reveal the problem or misconception - Create tension

Q - Question (问题) - Pose the central question - Make reader want to know the answer

A - Answer (答案) - Provide 3-5 practical methods/insights - Each with specific implementation

Formatting Guidelines

Mobile-First Layout

  • Font: System default sans-serif
  • Body text: 16px
  • Subheadings: 18px bold
  • Line height: 1.8
  • Paragraph spacing: 8-15px
  • Text color: #333333

Subheading Style

Use descriptive scenarios, not numbered sections:

❌ Bad: "一、年假计算方法" ✅ Good: "先算清楚你有几天年假"

❌ Bad: "二、存钱技巧" ✅ Good: "工资到账先转走，这叫'先存后花'"

Compliance Statement

Always end with:

你今年[topic相关]? 欢迎在评论区聊聊。

本文为个人经验与观点分享，仅供参考。

Workflow

  1. Topic Selection: Long-tail keyword + Hot topic
  2. Title Creation: Apply 8 templates, include numbers + hook
  3. Outline: SCQA structure with 3-5 main points
  4. Writing: Real data only, natural keyword placement
  5. Formatting: Mobile-optimized paragraphs
  6. Review: Fact-check, compliance check
  7. Publishing: Upload cover, post to draft

High-Value Content Examples

  • Labor law rights (overtime, annual leave, termination)
  • Consumer protection
  • Contract disputes

Finance (High CPM)

  • Savings strategies for different income levels
  • Investment basics (index funds, money market)
  • Side income development

Career (Medium-High CPM)

  • Salary negotiation tactics
  • Workplace efficiency
  • Skill development paths

Car (Medium CPM)

  • Purchase decision guides
  • Maintenance schedules
  • Cost optimization

Quality Checklist

Before publishing, verify: - [ ] 1100-1300 characters - [ ] Strong hook in first sentence - [ ] SCQA structure followed - [ ] Real data with sources cited - [ ] Long-tail keywords naturally integrated - [ ] High-value niche content - [ ] Mobile-friendly formatting - [ ] Interactive question at end - [ ] Compliance statement included - [ ] No fictional cases or fabricated policies