Content Refresher

SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

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**Research** · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis **Build** · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator **Optimize** · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · **content-refresher** **Monitor** · rank-tracker · backlink-analyzer · performance-reporter · alert-manager **Cross-cutting** · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

This skill helps identify and revitalize outdated content to reclaim lost rankings and traffic. It analyzes content freshness, identifies update opportunities, and guides the refresh process for maximum SEO and GEO impact.

When to Use This Skill

Content has lost rankings or traffic over time
Statistics and information are outdated
Competitors have published better content
Content needs updating for a new year
Industry changes require content updates
Adding new sections to existing content
Converting old content for GEO optimization

What This Skill Does

Freshness Analysis: Identifies outdated content needing updates
Performance Tracking: Finds content with declining traffic
Gap Identification: Spots missing information competitors have
Update Prioritization: Ranks content by refresh potential
Refresh Recommendations: Provides specific update guidance
GEO Enhancement: Updates content for AI citation potential
Republishing Strategy: Advises on date and promotion tactics

How to Use

Identify Content to Refresh

Find content on [domain] that needs refreshing

Which of my blog posts have lost the most traffic?

Refresh Specific Content

Refresh this article for [current year]: [URL/content]

Update this content to outrank [competitor URL]: [your URL]

Content Refresh Strategy

Create a content refresh strategy for [domain/topic]

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~analytics + ~~search console + ~~SEO tool connected: Claude can automatically pull historical traffic trends from ~~analytics, fetch impression and ranking data from ~~search console, retrieve keyword position history from ~~SEO tool, and identify content with declining performance. This enables data-driven refresh prioritization.

With manual data only: Ask the user to provide: 1. Traffic data or screenshots showing performance trends 2. Ranking screenshots or history for key pages 3. Content publish dates and last update dates 4. List of pages the user suspects need refreshing

Proceed with the analysis using provided data. Note in the output which findings are from automated data vs. manual review.

Instructions

When a user requests content refresh help:

CORE-EEAT Quick Score — Identify Weak Dimensions

Before refreshing, run a quick CORE-EEAT assessment to focus effort on the weakest areas. Reference: CORE-EEAT Benchmark

```markdown ### CORE-EEAT Quick Assessment

Content: [title or URL] Content Type: [type]

Rapidly score each dimension (estimate 0-100):

Dimension	Quick Score	Key Weakness	Refresh Priority
C — Contextual Clarity	[X]/100	[main issue]	🔴/🟡/🟢
O — Organization	[X]/100	[main issue]	🔴/🟡/🟢
R — Referenceability	[X]/100	[main issue]	🔴/🟡/🟢
E — Exclusivity	[X]/100	[main issue]	🔴/🟡/🟢
Exp — Experience	[X]/100	[main issue]	🔴/🟡/🟢
Ept — Expertise	[X]/100	[main issue]	🔴/🟡/🟢
A — Authority	[X]/100	[main issue]	🔴/🟡/🟢
T — Trust	[X]/100	[main issue]	🔴/🟡/🟢

Weakest Dimensions (focus refresh here): 1. [Dimension] — [what needs fixing] 2. [Dimension] — [what needs fixing]

Refresh Strategy: Focus on 🔴 dimensions first, then 🟡.

For full 80-item audit, use content-quality-auditor ```

Identify Content Refresh Candidates

```markdown ## Content Refresh Analysis

### Refresh Candidate Identification

Criteria for Content Refresh: - Published more than 6 months ago - Contains dated information (years, statistics) - Declining traffic trend - Lost keyword rankings - Outdated references or broken links - Missing topics competitors now cover - No GEO optimization

### Content Audit Results

Content	Published	Last Updated	Traffic Trend	Priority
[Title 1]	[date]	[date]	↓ -45%	🔴 High
[Title 2]	[date]	Never	↓ -30%	🔴 High
[Title 3]	[date]	[date]	↓ -20%	🟡 Medium
[Title 4]	[date]	[date]	→ 0%	🟡 Medium

### Refresh Prioritization Matrix

High Traffic + High Decline = 🔴 Refresh Immediately High Traffic + Low Decline = 🟡 Schedule Refresh Low Traffic + High Decline = 🟡 Evaluate & Decide Low Traffic + Low Decline = 🟢 Low Priority ```

Analyze Individual Content for Refresh

```markdown ## Content Refresh Analysis: [Title]

URL: [URL] Published: [date] Last Updated: [date] Word Count: [X]

### Performance Metrics

Metric	6 Mo Ago	Current	Change
Organic Traffic	[X]/mo	[X]/mo	[+/-X]%
Avg Position	[X]	[X]	[+/-X]
Impressions	[X]	[X]	[+/-X]%
CTR	[X]%	[X]%	[+/-X]%

### Keywords Analysis

Keyword	Old Position	Current Position	Change
[kw 1]	[X]	[X]	↓ [X]
[kw 2]	[X]	[X]	↓ [X]
[kw 3]	[X]	[X]	↓ [X]

### Why This Content Needs Refresh

Outdated information: [specific examples]
Competitive gap: [what competitors added]
Missing topics: [new subtopics to cover]
SEO issues: [current optimization problems]
GEO potential: [AI citation opportunities] ```
Identify Specific Updates Needed

```markdown ## Refresh Requirements

### Outdated Elements

Element	Current	Update Needed
Year references	"[old year]"	Update to [current year]
Statistics	"[old stat]"	Find current data
Tool mentions	"[old tool]"	Add newer tools
Links	[X] broken	Fix or replace
Screenshots	Outdated UI	Recapture

### Missing Information

Topics competitors now cover that you don't:

Topic	Competitor Coverage	Words Needed	Priority
[Topic 1]	3/5 competitors	~300 words	High
[Topic 2]	2/5 competitors	~200 words	Medium
[Topic 3]	4/5 competitors	~400 words	High

### SEO Updates Needed

[ ] Update title tag with current year
[ ] Refresh meta description
[ ] Add new H2 sections for [topics]
[ ] Update internal links to newer content
[ ] Add FAQ section for featured snippets
[ ] Refresh images and add new alt text

### GEO Updates Needed

[ ] Add clear definition at start
[ ] Include quotable statistics with sources
[ ] Add Q&A formatted sections
[ ] Update sources with current citations
[ ] Create standalone factual statements ```
Create Refresh Plan — Structural changes, content additions, statistics/links/images to update

Reference: See references/refresh-templates.md for the full refresh plan template (Step 5).

Write Refresh Content — Updated introduction, new sections, refreshed statistics, new FAQ section

Reference: See references/refresh-templates.md for the refresh content writing template (Step 6).

Optimize for GEO During Refresh — Clear definitions, quotable statements, Q&A sections, updated citations

Reference: See references/refresh-templates.md for the GEO enhancement template (Step 7).

Generate Republishing Strategy — Date strategy (update/add "last updated"/keep original), technical implementation, promotion plan

Reference: See references/refresh-templates.md for the republishing strategy template (Step 8).

Create Refresh Report — Summary of changes, updates completed, expected outcomes, next review date

Reference: See references/refresh-templates.md for the refresh report template (Step 9).

Validation Checkpoints

Input Validation

[ ] Target content URL or title clearly identified
[ ] Historical performance data available (traffic trends, rankings)
[ ] Content publish/update dates known
[ ] If comparing to competitors, competitor URLs provided

Output Validation

[ ] Every recommendation cites specific data points (not generic advice)
[ ] Outdated elements identified with specific examples and replacement data
[ ] All suggested additions include word counts and section locations
[ ] Source of each data point clearly stated (~~analytics data, ~~search console, ~~SEO tool, user-provided, or estimated)

Example

Reference: See references/refresh-example.md for a full worked example (cloud hosting refresh) and the comprehensive content refresh checklist.

Tips for Success

Prioritize by ROI - Refresh high-potential content first
Don't just add dates - Make substantial improvements
Beat competitors - Add what they have and more
Track results - Monitor ranking changes post-refresh
Schedule regular audits - Check content health quarterly
Optimize for GEO - Every refresh is a GEO opportunity

Reference data: For content decay signal taxonomy, lifecycle stages, refresh vs. rewrite decision framework, and update strategy by content type, see references/content-decay-signals.md.

Reference Materials

Content Decay Signals — Decay indicators, lifecycle stages, and refresh triggers by content type
Refresh Templates — Detailed output templates for steps 5-9 (refresh plan, content writing, GEO enhancement, republishing, report)
Refresh Example & Checklist — Full worked example and pre/post-refresh checklist

content-gap-analysis — Find what to add
seo-content-writer — Write new sections
geo-content-optimizer — Enhance for AI
on-page-seo-auditor — Audit refreshed content
content-quality-auditor — Full 80-item CORE-EEAT audit