Email Capture Generator Skill

Build high-converting lead magnets, squeeze pages, and email capture funnels using proven conversion frameworks.

The Email Capture Framework

5-Section Flow

Build email capture pages EXCLUSIVELY using this 5-section flow from top to bottom:

┌─────────────────────────────────────────────────────────┐
│ 1. HOOK (Hero Section)                                 │
│  ┌─────────────────────────────────────────────────┐   │
│  │  [Headline - Benefit-driven, specific]          │   │
│  └─────────────────────────────────────────────────┘   │
│  ┌─────────────────────────────────────────────────┐   │
│  │  [Subheadline - Expand on the promise]         │   │
│  └─────────────────────────────────────────────────┘   │
│  ┌─────────────────────────────────────────────────┐   │
│  │     [OPT-IN FORM]                               │   │
│  │     Email: [____________]                       │   │
│  │     [GET IT FREE]                              │   │
│  └─────────────────────────────────────────────────┘   │
│              [Lead magnet image]                       │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 2. VALUE (What's Inside)                               │
│    "Here's what you'll get:"                          │
│    ✓ [Benefit 1]                                      │
│    ✓ [Benefit 2]                                      │
│    ✓ [Benefit 3]                                      │
│         [Image showing the lead magnet]                │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 3. PROOF (Social Validation)                          │
│    Headline: "Join X+ subscribers"                    │
│    [Testimonial 1]                                    │
│    [Testimonial 2]                                    │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 4. URGENCY (Why Now)                                  │
│    "This offer expires..."                            │
│    [Scarcity element]                                 │
│    [Countdown timer if applicable]                    │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 5. REASSURANCE (Trust Builders)                       │
│    ✓ No spam, ever                                    │
│    ✓ Unsubscribe anytime                              │
│    ✓ [Privacy link] [Terms link]                     │
└─────────────────────────────────────────────────────────┘

Section Breakdown

1. HOOK (Hero Section) - Benefit-driven headline (specific, result-oriented) - Subheadline expanding on the promise - Email input field + CTA button - Lead magnet visual (ebook, checklist, template preview)

2. VALUE (What's Inside) - "Here's what you'll get" headline - 3-5 bullet points with checkmarks - Visual of the lead magnet (cover, preview, sample)

3. PROOF (Social Validation) - Subscriber count - 2-3 short testimonials - Trust indicators (logos if applicable)

4. URGENCY (Why Now) - Scarcity message (limited time, limited quantity) - Countdown timer (optional) - Reason to act now

5. REASSURANCE (Trust Builders) - "No spam, ever" promise - Unsubscribe guarantee - Privacy/Terms links

Template Variables

Replace these placeholders in your generated pages:

Lead Magnet Types

This skill supports various lead magnet formats:

1. Ebook - Digital guide or report
2. Checklist - Printable or digital checklist
3. Template - Spreadsheet, Notion, or design template
4. Quiz - Interactive assessment with results delivered via email
5. Free Tool - Mini app or calculator
6. Video Series - Video course delivered via email
7. Cheat Sheet - Quick reference guide
8. Swipe File - Collection of examples

Conversion Principles

Headline Formulas

• "[Emotion] + [Specific Result] + [Timeframe]"
• Example: "Wake Up to 10x More Leads in 30 Days"
• "[Number] + [Specific Thing] + [in [Timeframe]]"
• Example: "7 Days to Your First 1,000 Email Subscribers"

Form Best Practices

• Single field (email only) = highest conversion
• Place form above the fold
• Contrast button color from background
• Clear CTA: "Get My [Lead Magnet]" not "Submit"

Above the Fold Must-Haves

1. Headline
2. Subheadline
3. Visual
4. Form

Trust Elements Placement

• Before form (proof)
• After form (reassurance)

File Structure

email-capture-generator/
├── SKILL.md                 # This file
├── templates/
│   ├── squeeze-page.html    # Basic squeeze page
│   ├── lead-magnet.html     # Detailed lead magnet page
│   └── thank-you.html       # Confirmation/thank you page
└── examples/
    ├── ebook-capture.md     # Example: ebook lead magnet
    ├── checklist-capture.md # Example: checklist lead magnet

Example: Ebook Lead Magnet

Lead Magnet: "The Tiny Home Financing Guide" Target Audience: Prospective tiny home buyers Primary Benefit: Understanding financing options

HOOK:
- Headline: "Get Your Tiny Home Faster with the Financing Guide 90% of Buyers Miss"
- Subhead: "Discover the 7 financing strategies that helped 1,000+ families afford their dream tiny home"
- CTA: "Send Me The Guide"

VALUE:
- ✓ 7 proven financing strategies
- ✓ Comparison charts
- ✓ Lender contact list
- ✓ Mistakes to avoid

PROOF:
- "Join 5,000+ tiny home enthusiasts"
- Testimonial from satisfied reader

URGENCY:
- "This free guide is available for a limited time"

REASSURANCE:
- "We respect your privacy. No spam, ever."